I need a marketing strategy developed and flushed out.

We are seeking a seasoned marketing strategist to develop a comprehensive 12-month marketing plan for our food-based business. This strategy should include a blend of online initiatives, particularly targeted paid advertising campaigns on platforms such as Meta and TikTok, all aligned with our growth vision. The process will commence with a collaborative brainstorming session to refine our ideas, followed by the meticulous crafting of a detailed strategy aimed at enhancing foot traffic to our store and facilitating franchise expansion. Familiarity with CRM systems is advantageous. Close collaboration over the next 6-12 months is essential to transform our vision into reality.