I need a content strategy for a client

I need a content marketing strategy and a 12-month macro content plan for a client in the eLearning space.

They have just redefined their content messaging pillars but a recent rebrand and website rebuild mean they aren't ranking for their key services.

I can provide 3-4 key competitors.

They provide eLearning authoring, platform design, content design and translation services. A good understanding of corporate eLearning and L&D space would be useful.

They need 16 pieces of macro content per year to form part of the wider marketing strategy and plan. This does NOT need to delve into detailed social posts as they will be created from the macro content in order to drive traffic to the main website.