Buyer Persona Development Brief

Buyer Persona Development Brief (Refined)
Objective: Develop 3 to 5 distinct buyer personas based exclusively on insights from the customer survey data. Each persona must be grounded in real respondent characteristics and assigned a weighting (%) based on their proportion within the total survey responses. Please present these personas in a deck form using the templates provided as a clear guide for presentation.
Requirements:
1. Persona Count & Data-Driven Weighting
○ Identify 3 to 5 buyer personas
○ Each persona’s weighting (%) must reflect their share of the total survey dataset (e.g., if 35% of respondents fit Persona A’s traits, assign 35% weighting to that persona)
2. Persona Details For each persona, include the following attributes derived from survey responses:
○ Demographics
■ Age range
■ Gender identity (if known)
■ Location (country or region)
■ Income range
■ Profession/ Industry
○ Affinity & Lifestyle Hobbies
■ Gaming interests (e.g., consoles, genres, specific franchises)
■ Collectibles preferences (e.g., TUBBZ, figurines, plushies)
■ Related lifestyle hobbies (e.g., cosplay, streaming, comic con attendance)
○ Shopping Habits & Motivations
■ Purchase frequency
■ Motivation (e.g., self-treating, gifting, FOMO)
■ Preference for deals vs. exclusives
○ Product Interests
■ Categories of interest (e.g., apparel, homeware, gaming merchandise, collectibles)
■ Franchises of interest
○ Pain Points
■ Identified frustrations (e.g., high shipping fees, slow delivery, lack of stock)
○ Digital Marketing Engagement
■ Email interaction (opens, clicks, purchases)
■ Social media usage & preferred platforms
■ Responsiveness to paid ads
○ Loyalty & Repeat Purchasing Behavior
■ Repeat buying patterns
■ Interaction with loyalty schemes
■ Propensity to recommend or refer others