Book Launch Funnel & Content Repurposing Strategist

PLEASE NOTE: AI-GENERATED APPLICATIONS WILL NOT BE CONSIDERED!

We are a publishing agency looking for a creative and strategic marketing professional to support us with book launch funnels, launch strategy, and content repurposing campaigns for nonfiction authors.

We are looking for someone who can potentially become a long-term collaborator, as we are currently expanding the marketing side of our publishing services.


## What We Are Looking For

We currently have two types of projects:

1. 3-Month Book Launch Campaign

We already have an existing publishing offer for which we need support developing and executing a 3-month book launch strategy.

2. 6-Month Book Launch + Repurposing Campaign

We are also developing a larger publishing offer that includes a 6-month marketing campaign: 3 months before the book launch and 3 months after the launch.

The major difference is that these authors will also be actively guesting on podcasts.


The goal is to create an interconnected marketing ecosystem:

Book + Podcast Appearances → Repurposed Content → Audience Building → Leads → Pre-orders → Book Launch → Continued Book Sales

We are not simply looking for someone to post content on social media. We want someone who understands strategy, funnels, repurposing, and customer journeys.

We particularly value someone who can bring their own ideas and strategic thinking to the table rather than following a generic marketing template!


## Screening Task

To help us find the right person, we have created a small screening task based on a real book we recently published.

For the purpose of this exercise, imagine the book has not yet been published and will launch in three months

Book: Escape the 9–5
Manuscript:
https://drive.google.com/file/d/1j-KPlPSlcMmGb1C3g3JfdJsvcohk551p/view?usp=sharing

Based on the book, please create a book launch funnel.

1. The funnel: Show the complete customer journey for Dina.
2. 90-day launch roadmap: What happens in Month 1, Month 2 and Month 3? What would they actually prioritize?
3. Repurposing example: Choose ONE specific section/idea from Dina's manuscript and show exactly how they'd turn it into, say, 5 pieces of content across different formats.
4. Implementation: What would they personally build/manage versus what resources would they need from your team?
5. Tech + automation: What tools would they use to build the funnel? Where would they use AI/automation, and where would they require human quality control?
6. KPIs: What would they measure to determine whether the funnel is working, and what would they change if it isn't?
7. Real-world constraint: Give them something like: “The author has a small existing audience and a limited advertising budget. What would you prioritize?”

Book Content → Awareness → Lead → Pre-order → Launch → Continued Book Sales

We intentionally do NOT want to give you a detailed formula for the funnel. Part of this screening is seeing what YOU would create from the book and how you think strategically.

This does not need to be beautifully designed or developed into a complete marketing strategy. Please keep it to one or two pages. We mainly want to understand your strategic thinking, creativity, and ability to turn a book into a cohesive launch campaign.


## Previous Experience & Work Samples

Please share 2–3 examples of relevant work you have done previously. Previous experience specifically with book launches is not required, but it is a big plus.

Please also tell us a little about your experience and why you believe you would be a good fit for this collaboration.


## Pricing

Please include your pricing expectations in your application.

If possible, please provide an indication of what you would charge for:

* A 3-month book launch strategy, funnel building, and content repurposing campaign
* A 6-month book launch and repurposing campaign, including repurposing content from the author's podcast appearances


## How to Apply

Please email your complete application by Sunday, September 13, 2026

Your application should include:

* Your completed screening task
* 2–3 relevant work samples
* A short introduction about your experience
* Any book launch or author marketing experience, if applicable
* Your pricing expectations for the 3-month and 6-month campaigns

Please make sure you read and understand the entire project description before applying.

**Applications that do not include both the completed screening task and relevant work samples will not be considered.**

After the deadline, we will review all complete applications and contact selected candidates with the next step.