Lead Generation & Outbound Sales Specialist (Apollo.io Expert)

Overview:
We seek a part-time, results-driven Lead Generation Specialist with proven expertise using Apollo.io to generate high-quality leads and book discovery calls via cold email outreach. This performance-focused role is ideal for someone who excels at list building, copywriting, deliverability, and outbound engagement.
You’ll support a U.S.-based digital consultancy focused on healthcare, eCommerce, and conversion rate optimization, working alongside a fully remote global team.

Key Responsibilities:
Targeted Lead Sourcing:
Build and refine lead lists in Apollo.io based on our Ideal Customer Profile (ICP), including B2B healthcare, medtech, and DTC/B2B ecommerce segments. Ensure data accuracy and enrichment for key decision-makers (Directors, VPs, C-level).

Cold Email Campaign Execution:
Write and deploy multi-touch, personalized email sequences via Apollo.io to generate interest, drive responses, and book qualified meetings.

Email Deliverability Management:
Optimize sender reputation, domain warmup, and inbox placement to improve campaign reach and open rates.

CRM & Workflow Management:
Maintain complete records of outreach, responses, follow-ups, and outcomes in Apollo. Tag and segment contacts for effective nurture and re-engagement.

Performance Analysis & Iteration:
Monitor KPIs including:
Open Rate (target: >50%)
Reply Rate (target: >12%)
Call Booking Rate (target: >5%)
Continuously test subject lines, messaging, and cadence to improve conversion.

Strategic Collaboration:
Work closely with the leadership team to align campaigns with business priorities, refine ICPs, and tailor messaging by vertical.

Required Skills & Experience:
Apollo.io Expertise (Non-Negotiable):
You must have hands-on experience using Apollo for end-to-end outreach—prospecting, sequencing, and performance tracking. Please provide examples of sequences and campaign results during your application.

Cold Email Copywriting:
Ability to craft concise, persona-driven outreach messages that bypass gatekeepers and inspire action.

Deliverability Knowledge:
Deep understanding of SPF/DKIM, sender reputation, and tools like Mailreach, GlockApps, or Lemwarm.

Analytical & Sales-Oriented Mindset:
Driven by KPIs, constantly testing and optimizing to improve campaign results and hit call booking targets.

Engagement Details:
Hours: Part-time, flexible
Location: Remote (global team)
Tools Provided: Apollo.io, Slack, Google Workspace, Monday.com
Compensation: Competitive hourly rate + performance bonuses (based on booked calls)

To Apply:
Please submit:
Brief summary of relevant experience with Apollo.io
Example(s) of cold email sequences you've written
Metrics/results achieved (open rate, reply rate, meetings booked)