I need marketing campaign ideas for a B2B cyber security client

I am representing a B2B cyber security IT provider who is taking a new product to market. The cyber security landscape is competitive and busy, and my client needs a campaign idea that will help them both stand out but also look credible. I can explain more about the market, the prospect customer profile, the problems the products will address etc. and I'll need you to provide a clear, creative, relevant, original and concise theme that will deliver results (at this stage I'm only looking for campaign ideas & themes, not campaign tactics and content). I will need campaign ideas and themes by Weds. If you have experience in B2B marketing and campaigns, particularly for IT and cyber security firms, please get in touch and I can expand.