Experienced Instagram DM Setter / Online Fitness & Fat Loss

Project Description

I’m looking for an experienced Instagram DM Setter to join my fast-growing online fitness & fat loss coaching business (simon_boberg_coaching)

Over the last 2 months, my coaching brand has grown rapidly, with thousands of new followers daily, strong engagement, inbound DMs, and people opting into free resources. I’m now looking to bring on my first dedicated setter to help warm up leads and book 5–10 qualified sales calls per week after an initial ramp-up phase (100dms minimum daily outreach)

This role is DM-based only (Instagram), following proven scripts and frameworks. The focus is on high-quality conversations, not spamming or burning leads.

What I’m looking for:

- Proven experience as a DM Setter (Instagram)
- Background in online fitness, fat loss, or coaching businesses is a big plus
- Able to follow scripts precisely, while knowing when to adapt
- Strong understanding of lead nurturing and when to stop pushing to avoid burning prospects
- Extremely honest, accurate, and reliable

No ego, open to feedback, improvement, and structure in my business.

Ambitious and motivated, with a long-term mindset

What we’re building:

I’m currently working closely with top-tier online fitness mentorships and actively scaling the business. The goal is to:
- Warm up the audience
- Build a strong DM-to-call system
- Introduce paid campaigns once revenue milestones are hit
- This is a long-term opportunity for the right person. As the business grows, there is clear potential to:
- Grow into a sales role
- Help train and manage additional setters
- Become the first long-term external setter for the brand

If you’re looking for a stable, serious project where you can grow with the business and not just “set DMs all day”, this is a great fit.

Fix Based + Commission

Application Requirement

To apply, please submit a short Loom video (max. 2 minutes) where you:
- Introduce yourself briefly
- Explain why you believe you’re a strong fit for this role
- Share your relevant experience as a DM Setter (especially in fitness/coaching, if applicable)

Applications without a Loom video will not be considered.