EMAIL MARKETING + COLD CALLING

## Objectives

1. Build a repeatable top of funnel using targeted lists and value offers.

2. Nurture responses to identify warm intent.

3. Call and convert warm leads into booked appointments and sales.


## Funnel Workflow We Will Run


1. **List building and verification**

• Use Sales Navigator criteria to identify targets.

• Verify with Hunter or Apollo.

• Keep lists clean and tagged by segment and offer.


2. **Email campaigns at scale**

• Send 5,000 to 25,000 emails per month with clear CTAs to your lead magnet, FB group, free webinar, or free training, ETC.

• Track opens, clicks, replies, and bounces.

• Maintain warm lead segments for follow up.


3. **Warm lead handoff to calls**

• Anyone who replies, clicks, or opts in is tagged warm.

• Cold caller works only the warm list to maximize conversions.

• Calendar booking and CRM notes on every qualified call.


## Team and Roles

• **Team Management and LinkedIn Sales Navigator**

Ongoing coordination, reporting, and Sales Navigator management.

• **Email Marketer**

List building, campaign setup, QA, sending, optimization, and weekly reporting.

• **Cold Caller**

Warm lead calling, qualification, appointment booking, and notes.