
B2B LinkedIn Prospecting & Multichannel SDR / Appointment Setter
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£23/hr(approx. $31/hr)
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Description
Experience Level: Expert
Estimated project duration: 1 - 2 weeks
We are a UK independent business energy consultancy looking for an experienced B2B prospecting professional to help us build and develop a consistent pipeline of qualified UK business opportunities.
This is not simply a list-building role and it is not a high-volume scripted telesales position.
We are looking for somebody who can identify the right businesses and decision-makers, approach them professionally through LinkedIn, develop initial conversations, research and enrich the opportunity where appropriate, and ultimately help move suitable prospects towards a telephone conversation or qualified appointment with our Managing Director.
The role
We will define the types of businesses we want to target.
You will then help turn that targeting strategy into real prospects by identifying suitable companies and the appropriate business owners, Finance Directors, Operations Managers, Facilities Managers or other relevant decision-makers.
LinkedIn and ideally LinkedIn Sales Navigator will initially be an important source of prospects.
We will not provide access to our Managing Director's personal LinkedIn profile, so applicants should explain how they normally conduct LinkedIn prospecting and outreach. We are particularly interested in applicants who already have their own active LinkedIn profile and Sales Navigator access.
We are looking for a professional, personal and consultative approach rather than automated mass messaging.
Where a prospect engages, the objective is to understand whether there is a genuine potential opportunity and move the conversation forward appropriately. This may include obtaining further information, finding a telephone number or email address, arranging telephone follow-up, recording a future renewal opportunity or booking a qualified appointment.
Telephone prospecting ability would therefore be a significant advantage.
Our systems
Prospect information and activity will need to be recorded in an InEnergy-controlled system.
Initially, we envisage providing access to a controlled Zoho prospecting sheet where prospects can be entered and progressed through agreed stages.
Suitable prospects will then move into our Zoho CRM for continued follow-up, telephone activity and opportunity management.
We therefore do not expect the freelancer to retain the only copy of prospect information in their own spreadsheets or systems.
We are happy to adapt the final workflow around the successful applicant if they already have a proven and efficient way of working.
What matters to us
We are more interested in quality and ownership of the process than simply volume.
We want somebody who can research intelligently, communicate credibly with UK business decision-makers, keep accurate records, follow prospects up when promised and identify genuine opportunities rather than simply report activity.
Trust, reliability and the ability to work independently are extremely important to us.
Previous experience in commercial energy would be useful but is not essential. Experience with UK B2B sales, professional services, telecoms, finance, SaaS or other consultative B2B markets would also be relevant.
The initial engagement will be a short paid trial, with the potential to become an ongoing role if the approach produces good-quality opportunities.
Please can you confirm:
Do you currently have and use your own LinkedIn Sales Navigator account?
Do you personally contact prospects through LinkedIn, or do you mainly build lead lists for others?
How do you normally take a prospect from LinkedIn research through to a conversation or booked appointment?
Are you comfortable recording all prospects, conversations and follow-ups in a client-controlled system such as Zoho Sheet/CRM?
Can you also make telephone calls to interested or suitable prospects, or would telephone follow-up need to be handled by somebody else?
Please give one example of a B2B campaign where you personally sourced prospects through LinkedIn and generated genuine leads or appointments.
This is not simply a list-building role and it is not a high-volume scripted telesales position.
We are looking for somebody who can identify the right businesses and decision-makers, approach them professionally through LinkedIn, develop initial conversations, research and enrich the opportunity where appropriate, and ultimately help move suitable prospects towards a telephone conversation or qualified appointment with our Managing Director.
The role
We will define the types of businesses we want to target.
You will then help turn that targeting strategy into real prospects by identifying suitable companies and the appropriate business owners, Finance Directors, Operations Managers, Facilities Managers or other relevant decision-makers.
LinkedIn and ideally LinkedIn Sales Navigator will initially be an important source of prospects.
We will not provide access to our Managing Director's personal LinkedIn profile, so applicants should explain how they normally conduct LinkedIn prospecting and outreach. We are particularly interested in applicants who already have their own active LinkedIn profile and Sales Navigator access.
We are looking for a professional, personal and consultative approach rather than automated mass messaging.
Where a prospect engages, the objective is to understand whether there is a genuine potential opportunity and move the conversation forward appropriately. This may include obtaining further information, finding a telephone number or email address, arranging telephone follow-up, recording a future renewal opportunity or booking a qualified appointment.
Telephone prospecting ability would therefore be a significant advantage.
Our systems
Prospect information and activity will need to be recorded in an InEnergy-controlled system.
Initially, we envisage providing access to a controlled Zoho prospecting sheet where prospects can be entered and progressed through agreed stages.
Suitable prospects will then move into our Zoho CRM for continued follow-up, telephone activity and opportunity management.
We therefore do not expect the freelancer to retain the only copy of prospect information in their own spreadsheets or systems.
We are happy to adapt the final workflow around the successful applicant if they already have a proven and efficient way of working.
What matters to us
We are more interested in quality and ownership of the process than simply volume.
We want somebody who can research intelligently, communicate credibly with UK business decision-makers, keep accurate records, follow prospects up when promised and identify genuine opportunities rather than simply report activity.
Trust, reliability and the ability to work independently are extremely important to us.
Previous experience in commercial energy would be useful but is not essential. Experience with UK B2B sales, professional services, telecoms, finance, SaaS or other consultative B2B markets would also be relevant.
The initial engagement will be a short paid trial, with the potential to become an ongoing role if the approach produces good-quality opportunities.
Please can you confirm:
Do you currently have and use your own LinkedIn Sales Navigator account?
Do you personally contact prospects through LinkedIn, or do you mainly build lead lists for others?
How do you normally take a prospect from LinkedIn research through to a conversation or booked appointment?
Are you comfortable recording all prospects, conversations and follow-ups in a client-controlled system such as Zoho Sheet/CRM?
Can you also make telephone calls to interested or suitable prospects, or would telephone follow-up need to be handled by somebody else?
Please give one example of a B2B campaign where you personally sourced prospects through LinkedIn and generated genuine leads or appointments.
Ian T.
100% (76)Projects Completed
96
Freelancers worked with
66
Projects awarded
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Last project
3 Jun 2026
United Kingdom
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