PR Person specialising in the Health sector

We are BP Owl – a company offering a ground breaking set off apps for Hypertension Sufferers (22% of adults over 38 year old in the US, UK, Australia, New Zealand) that want guidance and help to reduce their numbers to healthy levels without drugs.
Our target customer is 38 plus, owns an iPhone (Android coming soon) and is motivated to take personal action to beat Hypertension.
Our apps range from free (supported by in app adverts) to $1.99, $2.99 and $18.99 per annum.
Our apps are unique at the moment as no one else is offering an analytical approach to BP helping the user discover their personal cause (diet, stress, sleep, exercise or weight etc) and then deal with it in a targeted way.

The challenges are -
1. To get across that BP can be dramatically lowered by small lifestyle changes and a little education.
2. To educate people that diet is only 1 possible cause.

The idea PR person will already work with Media in the health sector, have proven results and be available to work in partnership on this as a long term project.
We are happy to have an open book policy with regards to sales figures and then work on a set fee but with the addition of a very generous profit share.
So you will be confident enough in your abilities and our products to work on a backloaded basis.

For further information please see –
www.BPowl.com
www.facebook.com/BloodPressureOwl
www.Twitter.com/BP_owl
Apple App names – BP Owl, BP Owl Lite, BP Beaten (coming soon)

Please send an overview of your experience / work and we can arrange to speak on the phone.