PR and Content writing required

I have just started an online company ooh-lala.co.uk. I have read a lot of information about PR and how beneficial to a small company it can be. I would be interested in finding somebody with the right contacts and skills that I just do not have, to launch a structured PR campaign both online and offline. I have a few ideas as to where I would like to take the website. My general aim would be to take the website main stream as opposed to the lower end of the market. I feel that there is massive scope in this industry to become more main stream. Also to capitalize on the fact that people are more open to the idea of going into Ann Summers and Myla and buying products. I feel that my site will do really well but I need to increase the people’s awareness of it with focused Pr. I am looking for someone with experience and their own website with customer testimonials. I would also preferable like to see past client portfolio.