Need PR expert to get UK sports product into the press

We’re looking for an experienced Public Relations freelancer to help us secure national press exposure for our growing sportswear brand, Torn Sports.

We’ve just launched a new line of grip socks for golfers, following previous success in football (including a feature by YouTube club Hashtag United). This is a first-to-market product in the UK — there are currently no other brands offering grip socks tailored specifically for golf.

The press release is ready — we now need someone to get it in front of the right journalists and secure coverage.

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What We’re Looking For:
• Proven PR experience, ideally with product or brand launches
• Existing contacts in UK national media, online sport/golf outlets, or lifestyle publications
• Ability to pitch and follow up with journalists (not just send emails)
• UK-based or very familiar with the UK media landscape
• Can advise on images, angles, and additional story ideas if needed

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About Torn Sports:
Torn Sports is a UK performance brand based in Sevenoaks, Kent. We’re known for our minimalist, functional gear — including grip socks and pre-cut sleeves for footballers. Our latest product line is aimed at golfers, offering grip socks designed to improve stability and comfort on the course. With no major players in this space, we’re looking to make noise with a genuinely unique product.

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Deliverables:
• Identify relevant media targets (national press, sport/golf media, digital outlets)
• Customise or refine the press release if required
• Pitch and follow up with journalists
• Secure 1–3 pieces of confirmed or published press coverage

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Budget:
Open to fixed fee or milestone-based proposals — please include your rate, timeframe, and examples of past media coverage you’ve secured.

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Timeline:
Product launches Summer 2025, but we are ready to begin press outreach immediately.