Marketing & PR Consultant – B2B Professional Services

We are a high-end, boutique facilities management (FM) business, delivering bespoke, service-led solutions to premium commercial and residential environments.

We’re looking for an experienced freelance Marketing & PR Consultant to take ownership of our content, positioning, and visibility, with a strong focus on LinkedIn, website improvements, and authority-building content.

We currently don’t have a formal marketing or PR plan, or internal resource, so this role requires someone who can create the direction and deliver the work.

Scope of Work
LinkedIn content & thought leadership

Create and manage regular LinkedIn content

Develop a clear thought-leadership narrative around premium FM, service excellence, discretion, and experience-led delivery

Mix of insight-led posts, industry commentary, behind-the-scenes expertise, and brand storytelling

Content designed to build trust and credibility, not vanity metrics

Website improvements

Review and improve website copy and structure

Refine key pages to clearly communicate our boutique positioning and differentiation

Ensure messaging supports authority, reassurance, and conversion

Light SEO awareness where appropriate, without diluting tone or quality

PR-led content (LinkedIn-first)

Apply PR principles to content creation to strengthen trust and legitimacy

Position us as a knowledgeable, credible voice in the FM and workplace experience space

Identify opportunities for light PR activity (awards, features, trade content, profile building)

What We’re Looking For

Proven experience in B2B, professional services, property, construction, or FM-adjacent sectors

Strong writer with the ability to articulate premium, service-led brands

Comfortable working with minimal input and creating structure independently

Able to balance strategy and hands-on content creation

UK-based or strong understanding of the UK FM / property market preferred

Engagement

Ongoing freelance role

Estimated 5–10 hours per month initially

Opportunity to expand scope as the partnership develops

We’re looking for someone who can shape the story, create the content, and elevate how we are perceived.