Market research and analysis

Market research and market analysis is required to assess the market size for a business plan (of a start-up business).

The following information is required urgently, ideally by COB Thursday, 27th February. If this is not possible, then the next deadline is Wednesday, 5th March.

The following info is required for the UK market & the rest of world (US/Canada/Australia/New Zealand) For the rest of world market, it may be best to use GDP figures and apply the ratio from UK GDP to eg US GDP (see excel spreadsheet)

All data is to be input into the attached excel spreadsheet.
All sources are to be included. Any calculations and assumptions are to be included. Guesstimates are to be based on data, calculations only (backed up by research/sources).

REQUIREMENTS FOR OUTPUT:

User Numbers

Total number of working women in the UK
Number of women of working age (25yr-48yrs)
Number of women in this age group who cannot work
Total female workforce aged (25yrs-48yrs)
Proportion of these women who are educated
Number of educated females in target group

Number of mothers aged 25yrs-48yrs
Proportion of these that are educated
Number of educated mothers aged 25yrs-48yrs
[Number of stay-at-home mothers]

Proportion of female population in work
Number of working women aged 25yrs-48yrs
Proportion of these working part-time 42%
Number of women aged 25yrs-48 yrs working part-time


[Stat's on women not in work who would like to work]
[Stat's on women in work who would like to have more flexible conditions]


UK Market Size - Potential Customers

Number of recruitment agencies in the UK
Number of corporates who recruit directly
Number of government agencies who recruit directly
SME's that recruit direct
Number of recruiters who support flexible working
Number of job adverts posted annually in the UK
Number of part-time jobs advertised in the UK annually
Number of working from home jobs advertised annually

£ spend on recruitment advertising in the UK annually
Proportion of this spent on part-time/WFH roles
£ spend on part-time/WFH role adverts annually

Growth in the market

Number of entities selling franchise opportunities