With a pre-defined topic list I need someone to:
1) Identify who is writing about certain topics and what they are writing about (use Buzzsumo or similar)
2) Identify types of content that are generating social traction and volumes of backlinks.
3) Pull apart those pieces of content, strip out the best bits, merge, add to and create an article brief bigger and better than the existing content being produced elsewhere.
Writers will then take that brief and apply all items/points you brief for inclusion. Content briefs should contain lists or numbers of points, examples, layout etc. Spoon feed the writers as much as possible to help them create excellent pieces of content.
You will need to create a schedule for this content.
Thats the basics of this brief. I'd like to talk to people who might be qualified to help about how they like to work or methods they use but hopefully this is actually pretty simple.
Tom J.100% (16)
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Please can I see the URL for the site in question for the campaign? I am a huge fan of the Skyscraper technique and have successfully utilised it many times.Tom J.07 Sep 2016
This is for multiple sites and projects, not one just one blog. Thanks.