Beauty/cosmetics target media list creation
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- Proposals: 1
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- #149510
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Description
Experience Level: Intermediate
I run a small PR consultancy and I need someone with recent experience of pitching to UK journalists (staff and freelance and also ideally bloggers) in the beauty/cosmetics/(health, body etc.) space. The ideal candidate could have been pitching products, treatments or issues-based material, ideally to media consumed by women aged 35+
The basic brief is to recommend a comprehensive list of targets, tailored to the client (a chain of outlets launching soon). I would expect the right candidate to:
1. Have the level of knowledge to immediately reel off 10-15 suitable targets and
2. Be able to find 20-30 more by consulting their recent contact lists or call rounds and
3. Be able to think laterally about other relevant publications/sections
4. Provide advice regarding the angle of the pitch
I don't expect the above to take more than a day.
Depending on the candidate's experience, availability, cost and demonstrable relationships with targets I could require further active involvement on a callround although a prime purpose of the exercise is to accelerate our own familiarity with the area. Subsequent to a successful launch there could be involvement in developing the ongoing plan.
The basic brief is to recommend a comprehensive list of targets, tailored to the client (a chain of outlets launching soon). I would expect the right candidate to:
1. Have the level of knowledge to immediately reel off 10-15 suitable targets and
2. Be able to find 20-30 more by consulting their recent contact lists or call rounds and
3. Be able to think laterally about other relevant publications/sections
4. Provide advice regarding the angle of the pitch
I don't expect the above to take more than a day.
Depending on the candidate's experience, availability, cost and demonstrable relationships with targets I could require further active involvement on a callround although a prime purpose of the exercise is to accelerate our own familiarity with the area. Subsequent to a successful launch there could be involvement in developing the ongoing plan.
Stanley P.
100% (4)Projects Completed
5
Freelancers worked with
5
Projects awarded
63%
Last project
13 Jun 2016
United Kingdom
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