URGENT - The 'BIL' Loyalty Program Manager
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Post a project like this£2.0k(approx. $2.5k)
- Posted:
- Proposals: 8
- Remote
- #3454646
- Expired
PPH TOP Website & App Developer✮LOGO & Graphic Designer✮Content Writer✮Translator
Dubai
Professional Digital Marketer | Web Development | IOS and Android Developer | WordPress | React Native | Video Editor | Graphic Designing
Islamabad
10779851575076183758422748042594505545539456231485774441
Description
Experience Level: Expert
Estimated project duration: 1 - 6 months
Job Description
The Loyalty Development Manager is responsible for both the program optimization (member acquisition, engagement, and retention) and the modeling, analysis, and reporting of Key Performance Indicators (KPIs) for various assigned loyalty programs.
Essential Duties and Responsibilities
- Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive token program spend and member engagement (e.g., ROI, new member acquisition and activation goals, increased frequency, etc.)
- Manages all day-to-day activities associated with the overall success and growth of assigned token programs
Serves as Subject Matter Expert (both internal and external) for all aspects of assigned din programs and associated members
- Works directly with external (partner) cross-functional teams -- including senior leadership
- Cultivates, manages, and contributes to the success of internal (RN) cross-functional teams and relationships within Marketing, IT, Finance, Member Services, Legal, senior leadership, and others
- Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization
- Collaborates with RN’s internal marketing teams by assisting with and providing strategy, direction, and input towards the development of campaigns that support dining program growth and are in-keeping with the partner’s brand requirements
- Identifies, secures, and/or negotiates marketing opportunities that increases and maintains the dining program’s share of voice within the overall loyalty partner’s program
- Proactively problem-solves and enhances the user experience for assigned dining programs
- Works collaboratively with Marketing Analytics, Finance, and other Loyalty Development counterparts to forecast, manage and analyze program performance metrics and to report on activities
- Reviews and approves all materials developed by partner to promote assigned programs
- Represents the Loyalty Development department in cross-functional projects and/or task forces (as assigned)
Position Requirements
Formal Education & Certification:
Bachelor’s or Master’s degree in marketing, advertising or business administration preferred
Knowledge & Experience:
- 8+ years in partnership management, marketing, project management, direct marketing, advertising, direct response, sales management, or loyalty marketing
- Experience in modeling and analyzing various KPIs
- Excellent project management skills
- Ability to proactively identify opportunities, take initiative, and multi-task in a fast-paced environment
- Ability to establish and build business relationships
Personal Attributes:
- Strong organizational and administrative skills
- Very strong communication, analytical and interpersonal skills (written and verbal)
- Can-do attitude with an entrepreneurial spirit
- Ability to multitask while maintaining a strategic focus
- Well versed in current marketing and mobile best practices
- Outgoing, proactive, and team player
The Loyalty Development Manager is responsible for both the program optimization (member acquisition, engagement, and retention) and the modeling, analysis, and reporting of Key Performance Indicators (KPIs) for various assigned loyalty programs.
Essential Duties and Responsibilities
- Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive token program spend and member engagement (e.g., ROI, new member acquisition and activation goals, increased frequency, etc.)
- Manages all day-to-day activities associated with the overall success and growth of assigned token programs
Serves as Subject Matter Expert (both internal and external) for all aspects of assigned din programs and associated members
- Works directly with external (partner) cross-functional teams -- including senior leadership
- Cultivates, manages, and contributes to the success of internal (RN) cross-functional teams and relationships within Marketing, IT, Finance, Member Services, Legal, senior leadership, and others
- Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization
- Collaborates with RN’s internal marketing teams by assisting with and providing strategy, direction, and input towards the development of campaigns that support dining program growth and are in-keeping with the partner’s brand requirements
- Identifies, secures, and/or negotiates marketing opportunities that increases and maintains the dining program’s share of voice within the overall loyalty partner’s program
- Proactively problem-solves and enhances the user experience for assigned dining programs
- Works collaboratively with Marketing Analytics, Finance, and other Loyalty Development counterparts to forecast, manage and analyze program performance metrics and to report on activities
- Reviews and approves all materials developed by partner to promote assigned programs
- Represents the Loyalty Development department in cross-functional projects and/or task forces (as assigned)
Position Requirements
Formal Education & Certification:
Bachelor’s or Master’s degree in marketing, advertising or business administration preferred
Knowledge & Experience:
- 8+ years in partnership management, marketing, project management, direct marketing, advertising, direct response, sales management, or loyalty marketing
- Experience in modeling and analyzing various KPIs
- Excellent project management skills
- Ability to proactively identify opportunities, take initiative, and multi-task in a fast-paced environment
- Ability to establish and build business relationships
Personal Attributes:
- Strong organizational and administrative skills
- Very strong communication, analytical and interpersonal skills (written and verbal)
- Can-do attitude with an entrepreneurial spirit
- Ability to multitask while maintaining a strategic focus
- Well versed in current marketing and mobile best practices
- Outgoing, proactive, and team player
Sean D.
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