Trade Marketing & B2B Lead Generation Expert

Im looking for a commercially minded Trade Marketeer / B2B Lead Generation Specialist to help accelerate new brand acquisition for one of the UK’s leading deals marketplaces.

The focus will be on helping our Goods division (physical products) attract new brands and merchants through high-impact marketing, LinkedIn campaigns, and smart content.

Your key deliverables:
• Build and manage LinkedIn Sales Navigator prospecting campaigns to identify brand decision-makers across categories (Home, Beauty, Garden, Electronics, Gifting, etc.)
• Craft outreach content – email copy, LinkedIn messages, and short promotional posts tailored to target brands
• Recommend and execute lead-generation tactics (LinkedIn automation tools, email sequencing, content targeting, etc.)
• Optionally help build B2B trade marketing materials (case studies, merchant decks, newsletters) to attract new brand partners
• Report weekly on outreach results, engagement, and new leads generated

What we’re looking for:
• Strong understanding of B2B marketing and lead generation in retail or e-commerce
• Experience using LinkedIn Sales Navigator and CRM tools
• Excellent written English and ability to write persuasive, brand-focused outreach copy
• Ideally familiar with UK retail / marketplace / consumer brand landscape