Social Media Content Manager – Independent Sheffield Café

Oscar’s Bistro is an independent Yorkshire café based on Ecclesall Road in Sheffield. We serve properly made brunch and all day dishes alongside Pollards coffee and a carefully selected drinks offering. We are building a long term local brand with a grounded, confident tone.

We are looking for ongoing social media support focused on consistency, clarity and commercial awareness.

When our posting cadence drops, we see the impact in trade, particularly in the mornings, so structured visibility is important to us.

The role centres on Instagram as the primary platform, with content adapted for Facebook and TikTok. We will provide regular raw footage and images from the café for editing, captioning and scheduling.

A key priority is weekday morning trigger content. We want simple, timely Stories that show we are open, serving and active. These should be food led and designed to prompt same day visits rather than chase trends.

We will also introduce a weekly Meet the Team feature using our existing illustrated chibi artwork. Staff prefer not to use real photos, so this series needs to feel character led but mature and aligned with a proper café brand.

We are particularly interested in connecting content to measurable commercial indicators where possible. This could include occasional redemption phrases, clear social prompts for event bookings, or monitoring weekday morning performance alongside consistent posting. We value practical impact over vanity metrics.

Our marketing budget is currently modest, and we are looking for someone who understands independent hospitality and can work efficiently within realistic constraints. We are open to reviewing and increasing budget over time where clear revenue impact can be demonstrated.

Please share relevant hospitality or local business accounts you have managed, along with examples of short form video, and submit your proposed monthly fee.

We are looking for a steady, collaborative working relationship rather than a one off project.