Lead Generation & Marketing Setup

We are a technology services startup looking for a freelancer to help us set up our marketing automation and lead generation system.

Our goal is to build a system that generates real leads and clients through advertising and marketing automation. We are looking for someone reliable, efficient, and results-driven.

If the collaboration is successful and we begin onboarding clients, this role has the potential to become a long-term position as part of our team.
Fixed Budget for Initial Setup: £170

Scope of Work
Set up Constant Contact for email marketing and automation

Create lead capture forms and basic email sequences

Ensure leads are captured and organised inside ClickUp

Set up campaign tracking so we can see traffic, leads, and conversions

Set up basic reporting through Google Ads / Google Analytics

Provide a 30-minute session explaining how to read and understand the reports for the Founder and Operations Manager

Tools we currently use
Constant Contact
ClickUp for lead tracking and onboarding
Google ad and analytics
Ongoing Monthly Support: £150

After setup, we are looking to continue working with the freelancer for ongoing marketing support, which includes:

Monitoring and optimisation of advertising campaigns

Supporting lead generation through advertising and outreach

Assisting with aggressive marketing to attract new clients

Providing simple reporting on campaign performance

Supporting advertising campaigns targeting UK and international clients

Ad spend will be provided separately and agreed based on the recommended advertising strategy.
Important We are looking for someone focused on real results:

Traffic → Leads → Clients
The goal is to generate qualified leads and sales opportunities, not just website traffic or social media engagement.

Please answer the following questions when applying:

Have you previously set up Constant Contact or similar email marketing automation tools?

Can you provide an example of an advertising campaign you managed that generated leads or clients for a business?

Availability note I will not be available to review responses until Wednesday, so please bear with me.
I expect to provide feedback by Sunday at the latest once I have reviewed all applications.

We are looking for someone who can support us seriously and grow with us long term if this is successful.