Freelance Outbound Sales Campaign Consultant (B2B Lead Gen)

Freelance Outbound Sales Campaign Consultant (B2B Lead Generation)

We are looking for an experienced freelance consultant to design and set up a multi-channel outbound sales campaign for a B2B client.

This is not a telesales role. We need someone who can build the outbound engine, not just execute call

Scope of Work

* Define target audience and ideal customer profile
* Build prospecting approach and data strategy
* Develop messaging and outreach sequences (email, LinkedIn, phone)
* Design and structure multi-channel sales cadences
* Recommend and/or set up tools, workflows, and tracking
* Provide guidance on lead qualification and handover to field sales
* Support initial testing and optimisation

**Key Requirement**
Proven experience designing outbound sales campaigns that generate pipeline and booked meetings. You must be able to demonstrate how you have built and structured similar campaigns.

**Not Suitable For**

* General digital marketing or SEO specialists
* Web designers or branding consultants
* Pure SDRs with no strategic or campaign design experience

**Outcome**
A clear, structured outbound campaign that can consistently generate qualified meetings for a field sales team.

If your experience is primarily in outbound sales strategy and pipeline generation, please apply with relevant examples.