Freelance Growth Marketing Manager for Wellness Brand

Rafft Wellness _ https://rafftwellness.gumroad.com/

About Rafft Wellness

Rafft Wellness is a growing wellness business with a range of digital products available for sale through Gumroad.

We understand our products and the market we are targeting. Our priority now is finding the right person to take responsibility for the practical work of getting our products in front of potential customers and generating sales.

As the business owner, I want to concentrate primarily on product creation and developing the business, rather than spending large amounts of time managing social media, learning Google Ads or constantly researching marketing opportunities.

The Role

We are looking for a hands-on freelance Growth Marketing & Partnerships Manager to help drive awareness, traffic and sales for Rafft Wellness.

This is not primarily a strategy or consultancy role.

We are looking for someone who is prepared to actively do the work, identify opportunities and implement marketing activity rather than simply providing recommendations for us to carry out ourselves.

The successful person will ideally become an extension of the business and take responsibility for developing practical, affordable and scalable ways of reaching our target audience.

We are open to carefully managed paid advertising where it makes commercial sense however, we do not want to immediately commit to large Google or Meta advertising budgets.

If paid advertising is used, we would want it to be:

Carefully targeted
Tested with sensible budgets
Measurable
Scaled only when it demonstrates a positive return
What We Are NOT Looking For

We are not looking for someone whose entire service consists of:

Posting generic content on social media every day
Increasing follower numbers without generating sales
Producing a marketing strategy that we then have to implement ourselves
Recommending large advertising budgets without evidence that they will work
Providing generic marketing advice

We want a practical, commercially minded marketer who gets things done.

The Ideal Person

We would particularly like to hear from freelancers with experience in:

Growth marketing
Customer acquisition
Affiliate marketing
Partnership marketing
Influencer outreach
Digital products
E-commerce
Wellness, lifestyle or consumer brands
Email marketing
Performance marketing

You should be comfortable working independently, identifying opportunities and taking action.

We don't want to have to tell you every day what marketing activity to carry out. We are looking for someone proactive who can take ownership of the marketing process while keeping us informed about progress and results.

How We Would Like to Work

We are a small startup, so affordability and scalability are important.

We would ideally like to begin with an initial trial period or defined project so that we can establish whether we work well together.

If the relationship is successful and marketing activity begins generating positive results, we would be interested in developing this into an ongoing working relationship.

We are open to discussing the most suitable structure, whether that is:

A fixed monthly number of hours
A monthly retainer
Specific marketing projects
A combination of a modest fixed fee and performance-related incentives where appropriate

Our priority is finding someone who can provide real value and practical execution at a level appropriate for an early-stage business.

When Applying

Please tell us:

What practical marketing work you would personally carry out for a business like Rafft Wellness.
Your experience generating sales, leads or customers for small businesses or digital products.
Examples of affiliate, partnership, influencer or growth campaigns you have personally managed.
Which parts of the marketing process you would be able to take completely off our hands.
How you normally work with small businesses on an ongoing basis.
Your proposed pricing structure.
How much time you would realistically need each month to make a meaningful difference.
Examples of measurable results you have achieved for previous clients.

Please do not send a generic proposal. We are specifically looking for a hands-on marketing professional who can take responsibility for implementing marketing activity, allowing the business owner to concentrate on creating and developing products.