Fractional Senior B2B Digital Marketing Strategist (Part-Time)

We are a South African digital delivery partner that specialises in enterprise-grade websites, intranets, and bespoke digital systems. We deliver long-term digital platforms for regulated and complex environments and have recently relaunched our website.

We are now looking to build consistent B2B and corporate digital visibility to support growth beyond RFQs and tenders.

Engagement Overview

We are seeking a senior, part-time digital marketing strategist to work with us on a fractional basis. The primary focus of this role is operationalising B2B visibility, rather than managing social media on a daily basis.

This is not a full-time role and is suited to an experienced professional managing multiple clients.

Scope of Work

1. Positioning & Messaging Alignment
Review and refine our corporate and enterprise messaging
Ensure website and LinkedIn positioning speaks to decision-makers

2. LinkedIn-Led B2B Presence
Optimise LinkedIn company page and leadership profiles
Define and execute a realistic part-time content cadence

Support thought leadership and credibility-driven content

3. Website & Lead Enablement
Advise on improving lead-intent CTAs
Align website content to corporate conversations
Support landing or insight content where needed

4. Search & Visibility (Light Touch)
Identify high-intent search opportunities
Advise on SEO or light paid search where relevant
Focus on quality leads, not volume

5. Measurement & Ongoing Refinement
Define simple, meaningful success metrics
Review performance monthly
Recommend improvements and next steps