Email Marketing Specialist

About Us:
Yoho Mobile is a global eSIM provider helping travelers stay connected in over 200 destinations. We’re looking for a detail-oriented and creative Email Marketing Specialist to help us build and manage high-performing email campaigns that engage users and drive growth.

Role Overview:
In this role, you’ll take ownership of email campaign execution — from planning to reporting — with a strong focus on user segmentation, personalization, and performance optimization. This is an internal marketing role, and all work will be managed in-house


Key Responsibilities:

Plan, build, and execute email marketing campaigns (e.g. welcome flows, promotions, cart recovery)

Use our email marketing platform (Brevo / Sendinblue) to manage workflows, lists, and automations

Create responsive, visually engaging templates with clear CTAs and user-focused content

Segment audiences and personalize messaging for different lifecycle stages

Monitor campaign performance (open rates, CTR, conversions, etc.) and make data-driven improvements

Work closely with design, product, and content teams to ensure consistent branding and messaging

Requirements:

1+ year of experience in email marketing (ideally in travel, SaaS, or e-commerce)

Proficiency with Brevo / Sendinblue or similar email marketing tools

Familiar with lifecycle marketing, audience segmentation, A/B testing, and automation

Strong writing and communication skills

Comfortable analyzing campaign data to guide future optimizations

Basic HTML/CSS knowledge is a plus, but not required

What We Offer:

Fully remote role with flexible working hours

Competitive pay with performance-based bonuses

A fast-paced, collaborative team environment

Opportunities to grow within a global digital brand