Company marketing to sell discount rates for service

Good Morning

I run a recruitment company called PK Education. We place support staff, teaching assistants and qualified teachers into schools on a supply basis.

We are an truly independent company (owned by Paul and Karl) who still work in the company unlike our large corporate competitors that are run by equity companies.

Our main tag line is "Inspiring potential". This is in our own staff, the candidates we work with, the schools that use our service and the pupils our candidates teach.

Our website is https://www.pkeducation.co.uk/about-us/. We very much a value based company - we live and breathe these everyday.

Our role is to sell our service and our candidates into schools. I've attached some examples of the sort of marketing we create ourselves through Canva (I've also attached some marketing for our candidates so you get the idea)

What I need to create is a bunch of marketing material; namely A4 flyers that can be printed off and emailed to our schools which we can follow up with. There is quite a lot I need but I'm just going to start with 2 to see if the right freelancer can assist then we can work closer together in the future.

Idea 1

As you can image, a lot of the bookings we receive are very last minute. Teachers calling in sick etc. However schools can know about booking way in future, for example to cover training days, pre - planned medical appointments etc. I want schools to start speak to us about these bookings.

Our package is that if a school gives us a booking more than 4 weeks in advance, they will get a 20% discount on the charge rate.

However, we are dealing with schools and teachers and professionals, this isn't a "cheap as chips" sector. In fact schools are incredibly money conscious but they also want to feel like they are dealing with quality.

What I want to achieve is to wrap all this up around our tag line "inspiring potential". Because ultimately, even if we are cheap, or expensive, we will also inspire potential. I can't think how to bring this to life....maybe a flyer that says " inspiring potential in our clients by providing the best candidates first"??? This is because the more notice the schools give us, the better quality of candidate we can provide because they won't already be booked out.

Idea 2

Something we've had success with is rolling out loyalty schemes with our schools. This is where each term depending on the level of business they give us, we give something back to the schools, such as amazon vouches, sponsorship or free teacher days.

I've attached an example of the loyalty scheme.

What i want is another A4 flyer that sells this scheme. Again wrapped around the whole message of "inspiring potential "

I appreciate whoever wants to undertake this task will need more information from me and I'm happy to help in any way!

Last thing, I've attached some slides that I've lifted from our Induction presentation for new starters at the company - it flesh's out the whole "inspiring potential a little more.

Thanks

Karl

PS. I've just discovered I can only add 3 attachments to a new proposal so I'll send more across once we start the job