R & R Wellbeing – Logo and Website Banner Design Brief

About the Business:
R & R Wellbeing is a relaxation and wellness business, focused on helping clients reduce stress and improve overall wellbeing through calming experiences and therapeutic services.
Audience:
Professional adults seeking stress relief, workplace wellness solutions, and quality relaxation services.
Logo Goals:
o Clean, modern, and calming aesthetic
o Communicates relaxation, professionalism, and trust
o Incorporates elements that evoke rest and renewal (suggested: soft lines, soothing colors, subtle nature motifs, gentle typography)
o Easily recognizable and versatile (works on website, social media, print)
Website Banner Goals:
o Professional, inviting look
o Promotes a sense of calm and restoration
• Should include the brand logo, business name (“R & R Wellbeing”), and tagline if space allows (e.g. “
• Rest
• Relax
• Restore
• Reset
• Renew
• Release
• Rebalance
• Rejuvenate
• Revive
• Recharge
• Recover
Use them two at a time to replicate the name R & R

o Images or design elements to convey peace, comfort, and wellness (suggestions: serene nature, gentle abstract patterns, soft focus photography)
o Color palette: Soft blues, greens, gentle neutrals – avoid harsh or overly bright tones
o Banner should work across desktop and mobile formats
Additional Notes:
o Aim for a design that feels both professional and welcoming
o Avoid complicated graphics; prefer simplicity and harmony
o If using icons, select symbols that relate to relaxation (e.g. leaves, water, peaceful landscapes)
Deliverables:
o Logo files (SVG, PNG, JPG, Photoshop – transparent and on white)
o Website banner in appropriate dimensions for desktop and mobile
If you need more info, I’m happy to answer questions or provide guidance on branding direction.