New sports gummy brand for padel

We’re developing SMASH Energy & Hydration Gummies, a bold new sports supplement brand designed specifically for padel and racket sport players who want to fuel their game with hydration, energy, and focus in a fun, effective pre-game ritual. SMASH is positioned as a performance-driven but playful brand, owning the moment before every match as the go-to gummy for athletes who want to push their limits. We’re seeking a brand designer to refine and elevate our visual identity, ensuring it feels modern, credible, and vibrant, incorporating elements like padel nets and court visuals into packaging, logo, and event activation designs. The ideal partner will have experience in sports or challenger nutrition brands, with a sharp eye for creating a brand that feels community-driven, athlete-approved, and ready to disrupt the supplement aisle.