Marketing Manager / Social Media Strategist (Part-Time, Remote)

I am Dubai-based author building a lifestyle brand called Common Sense Things. I will be publishing my first book filled with practical, witty advice for everyday life. It’s the kind of fun, feel-good book you can dip into, gift, or keep on your coffee table for a laugh and a bit of wisdom.

I’m looking for a creative marketing partner to help grow the brand across Instagram and LinkedIn and take ownership of the overall marketing direction.

Scope & commitment:
• 2 to 4 hours per week (flexible, remote).
• Fortnightly strategy calls to review ideas and results.
• Long-term monthly collaboration.

Broader Responsibilities:
• Develop the growth strategy aligned with the brand tone for both Instagram and Linkedin.
• Track analytics and amend strategy according to results.
• Keep up with trending captions / audios / hashtags etc.
• Suggest relevant book fairs, lifestyle events, and PR opportunities in Dubai that I can attend to help grow the brand and take photos / videos that you can use for content on Linkedin / Instagram.

Instagram focus:
• Create and post at least 3-4 times a week which includes: quotes, reels, carousels, stories etc.
• Dedicate time to engage with other posts etc to grow our page.
• Grow authentic followers who engage with the posts / can relate to the content.

LinkedIn:
• Grow visibility and credibility for the brand.
• Create thoughtful, witty posts that sound real (not salesy) and engage with others to grow the page e.g., collaborations etc.
• You can share reflections inspired by the book, my journey etc.

Please include links to pages you’ve managed, ideally lifestyle or personal brands. Shortlisted applicants will receive a mini brand pack (cover design, sample quotes, and tone guide) before we chat.

Please do not use AI to respond to me with your proposal, I want to hear your voice / tone / warmth!