Divisional Logo

Lifecycle is a successful business group operating in several key sectors. As the company has expanded, the need has emerged for differentiated yet cohesive branding across its divisions to better target specialized customer segments while maintaining a unified family identity.

Specifically, the group requires logos designed for its Asset Management, Security Services and Logistics Services branches. The logos should convey each division's specialized area of expertise at a glance while clearly signalling affiliation with the Lifecycle name. A distinctive yet harmonious visual language is desired so that divisional identities properly stand out in their industries but customers also instantly recognize them as complementary parts of a larger organization.

The successful designer will create logo concepts that meet corporate branding guidelines while appropriately characterizing each division's unique value proposition and market positioning. Proposed marks should be versatile enough for various applications including digital, print and uniform usage. The goal is to have brands with strong standalone visual appeal and messaging capability but which also synergistically strengthen the group's overall profile when employed together on a website or composite materials.

Lifecycle seeks a designer with demonstrated logo design experience, especially for business-to-business clients, and the proven ability to develop cohesive yet multifaceted brand identities.