Building a TPO free gel polish

Who we are looking for

We would particularly like to hear from freelancers who have experience working with:

• Nail brands
• Beauty or cosmetics brands
• Professional salon products
• Hair, lash, brow or skincare brands
• Beauty e-commerce
• Influencer and creator marketing
• Meta and/or TikTok advertising

We are not simply looking for someone to post on Instagram.

We want somebody who can think commercially and help us generate:

• New salon customers
• Trade account registrations
• Product trials
• Repeat orders
• Brand awareness amongst nail technicians
• User-generated content from working nail professionals

Main responsibilities

You will help develop and execute the launch strategy for Diva*.

This will include:

• Developing Diva*’s brand positioning and key marketing messages
• Creating a 90-day launch plan
• Planning Instagram and TikTok content
• Organising product photography and video content
• Recruiting nail technicians and micro-influencers to test the products
• Managing product gifting/seeding campaigns
• Developing promotional offers and salon starter packages
• Creating Meta/Facebook/Instagram advertising campaigns
• Testing different adverts and offers
• Growing our database of professional salons and nail technicians
• Helping develop email marketing campaigns
• Advising on our website and trade-account customer journey
• Tracking performance and reporting results

Diva* key selling points

The launch range currently includes:

72 TPO-free gel polish colours

15ml professional-size bottles

Approximately £4 per bottle

Available to salons/nail professionals

We want Diva* positioned as a professional, dependable and commercially attractive salon brand — great professional value without the premium price tag.

We do not want the brand positioned as a cheap consumer gel polish.

First 90-day objectives

We would like the successful freelancer to help us:

1. Establish clear Diva* branding and positioning.
2. Create professional launch content.
3. Get Diva* products into the hands of real UK nail technicians.
4. Generate authentic reviews, swatches and application videos.
5. Launch social media and paid advertising campaigns.
6. Drive professional/trade account registrations.
7. Generate first-time salon orders.
8. Develop strategies to encourage repeat purchases.

Content we want to create

Examples include:

• Colour swatches
• Application demonstrations
• One-coat versus two-coat coverage
• Nail technician reviews
• Salon transformations
• Wear tests
• Unboxing videos
• New colour launches
• Nail art using Diva* products
• “Build your salon colour collection for less” content
• TPO-free educational content
• Behind-the-scenes brand content

What we need from applicants

Please provide:

• Examples of beauty/cosmetic/nail brands you have worked with
• Links to social campaigns you have managed
• Examples of measurable results
• Any Meta or TikTok advertising experience
• Influencer/UGC campaign experience
• Your proposed approach for launching Diva*
• Your availability
• Your monthly/project fee

Please also answer:

If you had 90 days to introduce Diva to UK nail salons, what would you do first?*

We are looking to build a long-term relationship with the right freelancer if the initial launch is successful.