Branding Workshop

I am currently in the process of setting up a business with my business partner.
This is a travel website, focusing solely on community and the expertise of local, under used tourism providers that can provide an authentic experience, whilst ensuring a really unique experience for users. A user won't come to our site to visit the large tourist attractions, but will come to experience a genuinely authentic local experience from artisan providers

We have our business model in place, website nearly done and a subset of local tourism providers that will partner with us upon launch. We do not, however have our name or branding in place, which is why we need some guidance from a professional to help take us through a branding workshop. What do we stand for, what is our niche, what are our values, and therefore helping form a name for the business of the back of this.

The 3 key pillars we have focused on currently include


Community
The best way to see a country is with a local. We connect you with locals who have shared interests and are passionate about their home. Our tours are designed and hosted by the local community ensuring you have the most authentic experience with us.

Conservation
All of our experiences have a low environmental impact. We ensure every aspect minimises resource consumption, protects the environment and aids the local communities in which we operate in.

Culture
Immerse yourself in and embrace the true cultural experiences that the island of Ireland has to offer. Our tours offer the most authentic and enriching experiences, while ensuring social, environmental and economic benefits to all involved.

We are from Ireland. Please let us know if you have the ability to take us through a branding workshop that will help us;
Define our mission/vision
Define our values
Shape the brand
Define a name