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Brand Identity for research consultancy

  • Posted:
  • Proposals: 35
  • Remote
  • #4386576
  • Awarded
Jake S.Micheal E.Muhammad A.Solomon T.Christianah A. + 30 others have already sent a proposal.
  • 2

Description

Experience Level: Expert
Hello

I'm starting a research and insight consultancy that specialises in research for the older generation.

My plans involve;
- All assets for the main B2B business - logos plus branding for collateral, a website and social media - whichever touchpoints are relevant.
- Assets for a consumer-facing research panel which can be signed up to on a landing page (e.g. Typeform) and advertised on A3 posters and other more inventive ways. That will need landing page design, social media and collateral. Essentially it'll need slightly different versions of the assets for the B2B side.

I have a name for the business already, and colour palettes in mind, but I'm flexible. I just don't want this to be staid and old-fashioned - I'd like something with real flair, to punch above its weight and appeal to older people who'd love to get involved with their thoughts and opinions.

If you're an older designer I'd obviously really welcome your responses too!

Thank you for reading and I look forward to hearing from you.

Aaron

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Clarification Board Ask a Question

  • Devang S.

    About Your Brand & Vision:

    What is the name of the business? (You mentioned you have one—this will guide the identity work.)

    Could you share the colour palettes and initial ideas you have in mind?

    What are the core values and personality traits of your brand? (e.g., warm, smart, witty, professional)

    About Your Audience:

    Do you have personas or research already about the older generation you're targeting—age ranges, digital literacy, lifestyles?

    Are there specific types of organisations or sectors you are targeting on the B2B side?

    Technical and Strategic Needs:

    Do you need copywriting support for the website, posters, or landing pages?

    Are you looking for a one-off brand launch or an ongoing design partnership (e.g. for ongoing campaigns and panel engagement)?

    What is your timeline for launching the B2B brand and the consumer panel?

    Do you already have a preferred platform or CMS for the website (e.g., Webflow, WordPress, Squarespace)?

    Will the research panel require a visual identity that evolves into a sub-brand, or should it remain closely tied to the main brand?