Brand Architecture Development - Umbrella Brand & Product Lines

"Brand Architecture Development for Turner & Hale: Umbrella Brand & Product Lines"

Project Description:

We are seeking an experienced brand strategist or designer to help us develop a clear, professional brand architecture for our new venture, Turner & Hale. Turner & Hale is a new British manufacturer focused on modern sustainable furniture and mobile workstations, including our flagship product lines "REVOdesk" and "ICT Elite".

What We Need:

Umbrella Brand Structure: Develop a cohesive brand identity and architecture for Turner & Hale as the overarching parent brand.

Product Brand Alignment: Create distinct yet related brand identities for our initial product lines (REVOdesk and ICT Elite) that fit under the Turner & Hale umbrella.

Visual & Verbal Identity: Propose visual elements (logo concepts, colour palette, typography) and a tone of voice that conveys our brand’s values (craftsmanship, sustainability, and modern British quality).

Additional detailed guidance on the brand and product details will be made available prior to project commencement.

Brand Guidelines: Provide a basic brand guidelines document to ensure consistent application across marketing materials.

Ideal Freelancer:
We’re looking for someone with proven experience in brand architecture and B2B product branding, ideally with a portfolio that includes heritage or craftsmanship-inspired brands.

Budget & Timeline:
We have a modest initial budget and are looking for proposals that can deliver a strong, professional foundation without excessive cost. We’d like to complete this project within 2 weeks.

How to Apply:
Please share examples of previous brand architecture work and a brief outline of how you’d approach this project.