Management Consulting Essays - Accounting

Num. of articles: 3
Words per article: 800
Industry: Business
Topic: Accounting for small businesses
Tone: Formal/Professional
Outline & Structure: Essay I. Beyond just money (accounting is not just money in and money out)
Essay II. Accounting cycles (importance of monthly cycles)
Essay III. Needs vs wants (smart budgets)
Extensive research needed: yes
Extra notes: This piece is a work for hire, for a blog section in a management consulting firm website. It should be directed to small business owners, include cited sources, and focus on quantitative over qualitative predictions. It should be done with the consulting firm in mind (readers should be reminded of the value of expertise), and leave cliffhangers that can be solved by purchasing consulting services. We don't want any inclusion of the consulting services themselves in the articles, as any such additions will be handled by our firm.