Leaflet design for home care agency

Hi Everyone!

I need a designed that can create eye catching leaflets – for my home help/care business

Below are some tips from a design agency - I would like to follow.

1. Visual impact
Pictures say more than words : select good quality images that interest, excite, intrigue and
showcase the unique features of your attraction

2. Front cover
The pickupability factor : whether it’s colour, imagery or typeface, the cover design, especially
top third, needs to stand out from the crowd

3. Less is more
Use clear, concise text for a quick read so that visitors understand what you are about :
whet their appetite rather than tell the whole story before they arrive

4. Well produced
The quality of your print reflects the quality of your business : a poorly produced leaflet
might deter people from visiting

5. Size matters
Consider how readers use leaflets : a 12 page, multi-fold leaflet might not be practical

6. Essential info
Remember to include the basics : how to get there, sat nav reference, prices, opening times,
web address, address, contact details and include a ‘call to action’ telling readers why yours
is a must-visit attraction

7. Promote your website
Direct traffic to your website for more in-depth information that could benefit visitors before
they arrive : such as current offers or events listing

8. Honesty pays
Best foot forward but don’t give a false impression : your leaflet has to be honest, and
accurately portray what’s on offer

9. Proof read & proof read again
Ask a couple of people to check over the leaflet thoroughly before it goes to print : mistakes are costly and wasteful