In terms of tone of voice we like sporty, witty, stylish, cultured speak. The writer has to live and breath golf. The blogs are conversational but not too familiar. There are no direct sentences, or punctuation - It’s a cheeky, educated friend.
Our website is albartross.com
Here are some examples of the blog posts we like to give you a feel for TOV.
Byron S.100% (4)
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Clarification Board Ask a Question
Hi Byron - how many product descriptions, marketing emails, social posts, blogs etc. would be expected per month? What would the general wordcount be?
Thanks, Phil.Byron S.23 Oct 2019
Hi Phil - The main task is 1 blog post a month of between 3-4 paragraphs with ancillary marketing assets included. To be honest its more important we get TOV right - budget can be increased/decreased depending on work load.