GA4,GTM tracking audit & fix, Google Ads conversions, Meta Pixel

Website: eastafricansafari.net (Tanzania safari operator)

Tracking was set up in the past (GA4 + Google Tag Manager + Meta Pixel), but it needs an audit, update to current standards, and proper QA to confirm all conversions are firing correctly and not duplicating.

This is not a full build from scratch. Most tracking exists; I need it checked, fixed, and proven working.

Primary conversions to track (key events)
1. Lead form submission (main inquiry forms on the contact page and other pages)
2. “Schedule a callback” button click (link on contact page that goes to eastco.youcanbook.me)
3. WhatsApp click
4. Email click
5. Thank-you page view after form submit (if the form redirects; please confirm and track)
6. Key itinerary page views for retargeting audiences (30/90/180 day audiences)

Deliverables
A) Audit + fixes
• Audit GA4 property and data quality
• Audit GTM container for duplicates, old tags, wrong triggers
• Confirm events are not double-counting (especially clicks + enhanced measurement)
• Ensure internal traffic filtering is set correctly (I will give office IPs if needed)

B) Conversion setup (GA4 + Google Ads)
• Implement/repair conversion events in GTM/GA4
• Mark the correct GA4 key events
• Link GA4 ↔ Google Ads and ensure conversions are set correctly (primary vs secondary) so reporting and optimisation are consistent.

C) Meta Pixel QA
• Confirm pixel is firing site-wide
• Configure/repair key events for lead actions
• Verify in Meta Events Manager Test Events (no duplicates)

D) Proof + handover
• 1-page tracking map: event name, where it fires, trigger, and whether it’s a key event
• Proof of testing (any two formats are fine):
• screenshots of GTM Preview + GA4 DebugView
• screenshots of Meta Test Events
• short Loom walkthrough showing tests firing and where to verify them

Timeline
• Initial audit findings within 24 hours of access
• Full implementation + QA within 2–4 days (depending on complexity)

Access I can provide
• GA4
• GTM
• Google Ads
• Meta Business/Events Manager
• WordPress admin (if needed)

Acceptance criteria
I will mark the project complete only when you demonstrate (with testing proof) that the conversions are firing correctly and visible in GA4 (and where relevant in Google Ads and Meta).

skills required (tags)
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Ads conversion tracking
Meta Pixel / Meta Events Manager
WordPress tracking
Event tracking / debugging