Audit & Fix GA4, Google Ads, Meta & Shopify Tracking

We’re looking for an experienced digital marketing tracking specialist to audit and resolve issues across our analytics and advertising tracking setup.

Our current implementation appears incomplete, inconsistent, and occasionally failing, and we need an expert to review the full stack, identify gaps, implement fixes, and ensure reliable end-to-end tracking.

Platforms involved:
Shopify
Drupal
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Ads conversion tracking
Meta (Facebook/Instagram) Pixel & Conversion API

Scope of work:
Conduct a full audit of our tracking setup
Identify missing, broken, or duplicated events
Diagnose inconsistencies between platforms (e.g. GA4 vs ad platforms)
Implement fixes across GTM, GA4, Shopify and ad platforms
Ensure correct ecommerce event tracking (view item, add to cart, checkout, purchase etc.)
Verify conversion tracking accuracy across Google Ads and Meta
Test and validate tracking across devices and user journeys

Deliverables:
Documented audit findings and recommendations
Implementation of fixes across the stack
Verification that events and conversions fire correctly across all platforms
Clear documentation of the final tracking setup

Experience required:
Strong experience with GA4, GTM, Shopify ecommerce tracking
Experience implementing Google Ads and Meta conversion tracking
Ability to diagnose data discrepancies across platforms

This is for an established ecommerce brand, and we’re looking for someone who can quickly diagnose the issues and ensure our tracking is reliable going forward.

Please include:
Relevant examples of similar tracking audits you’ve completed
Confirmation of experience with Shopify + GTM ecommerce tracking