Mobile Game Marketing & Community Manager – Pre-Launch

Mobile Game Marketing & Community Manager – Pre-Launch

I'm looking for a freelance Mobile Game Marketing & Community Manager to help me build an audience and community around a new mobile game currently in development.

This is NOT an SEO role and I'm not looking for someone to improve Google rankings or sell generic digital marketing packages.

I'm looking for someone who understands gaming, social media, creators/influencers and online communities and can work with me as the game progresses towards launch.

What I Need Help With

The role will include:

Developing a pre-launch marketing plan for the game
Finding relevant TikTok, YouTube and Instagram gaming creators
Contacting creators and managing influencer outreach
Finding smaller/micro gaming creators who may be interested in early access
Helping organise paid and organic creator campaigns
Growing and managing our Discord community
Finding genuine players for playtesting
Posting in appropriate gaming communities without spamming
Planning TikTok, Instagram Reels and YouTube Shorts content
Coming up with hooks and concepts for short-form gaming videos
Helping organise gameplay clips, character reveals, boss reveals and development updates
Helping build excitement around the game before launch
Researching similar mobile games and how they are being marketed
Helping prepare for the eventual App Store / Google Play launch
Tracking what content and campaigns actually generate interest
Who I'm Looking For

Ideally, you:

Understand the mobile gaming market
Actually play or have a strong interest in games
Understand TikTok, YouTube Shorts, Instagram Reels and Discord
Know how to identify genuine gaming creators
Are comfortable contacting creators and negotiating collaborations
Understand community building rather than simply buying followers
Can work independently and bring your own ideas
Are comfortable working with a game that is still being developed
Can provide honest feedback when something isn't working

Previous experience marketing an indie game, mobile game or gaming community would be a major advantage.

What I DON'T Want

Please don't apply if your main services are:

SEO
Link building
Google ranking
Buying followers
Buying Discord members
Guaranteed downloads/install packages
Bot traffic
Generic mass social-media posting

I'm interested in building a real gaming community and real audience around the project.

Initial Goals

The first stage will focus on:

Establishing the marketing strategy
Building the Discord community
Recruiting genuine playtesters
Identifying suitable gaming creators
Beginning creator outreach
Developing a consistent short-form content strategy
Building an audience before the game launches

If things work well, I'd like this to become an ongoing working relationship through development, launch and post-launch.

When Applying

Please answer these questions:

1. Have you previously marketed a mobile or indie game?
If yes, please show examples.

2. How would you start building an audience for a mobile game that hasn't launched yet?

3. How would you find TikTok/YouTube creators who are genuinely suitable for the game?

4. What would you do during the first 30 days working on the project?

5. Have you managed or grown a Discord gaming community before?

6. What gaming communities/platforms would you use to recruit early players?

7. What mobile games do you currently play or follow?

8. Approximately how many hours per week would you recommend initially?

Please don't send me a generic marketing proposal. I'd much rather hear specifically what you would do for a new mobile game during its pre-launch stage.

I'm looking for someone proactive who can become the person helping me handle the marketing, creators and community side of the project while the game is being developed.