Website redesign and SEO specialist

We are seeking an experienced web designer/developer with strong SEO expertise to redesign the website for an established premium adult entertainment venue in central Birmingham.

We want a visually impressive, fast, mobile-first website that improves our visibility on Google and AI-powered search platforms, attracts new customers and converts visitors into genuine booking enquiries.

This is a complete redesign focused on commercial results, not simply appearance.

Key Objectives
Increase organic traffic from relevant Birmingham nightlife, stag-party, VIP and group-booking searches.

Generate more enquiries and bookings.

Present our venue, facilities and packages professionally.

Make it easy for customers to enquire, call, book or find us.

Build a strong foundation for long-term SEO performance.

Website Pages
We envisage approximately 10–11 pages:

Home: Premium design, compelling imagery and clear booking calls to action.

Stag Dos (priority): Dedicated SEO landing page with packages, pricing, FAQs and enquiry form.

Birthdays & Celebrations: Group occasions and bookings.

VIP & Private Billiard Room: Premium experiences and private facilities.

Corporate Events & Private Hire: Corporate groups, exhibitions and private bookings.

Packages: Clear comparison of options, inclusions and prices.

The Venue: Facilities, atmosphere and photography.

Visit Us: Location, opening hours, directions and local information.

FAQs: Common questions covering entry, bookings, pricing and dress code.

Book / Enquire: Simple, effective booking enquiry system.

Careers: Easy-to-update recruitment page.

We welcome recommendations on the final site structure.

SEO & AI Search Requirements
SEO must be integrated into the build, including:

Keyword research and dedicated search intent for each page.

SEO-optimised copywriting, titles, headings and metadata.

Birmingham-specific local SEO.

Structured data/schema markup and internal linking.

Technical SEO, XML sitemap, indexing and canonical URLs.

Fast loading, Core Web Vitals and mobile optimisation.

301 redirects to preserve existing search visibility.

Google Analytics 4 and Search Console setup.

Conversion tracking for enquiries, calls and bookings.

Content structured for discoverability by AI-powered search engines.

Booking & Conversion Features
Prominent booking and enquiry buttons throughout.

Mobile click-to-call and contact options.

Booking forms capturing package, date, group size, name, phone and email.

Tailored enquiry forms for stag parties, VIP and private events.

Clear package information and pricing.

Reviews, FAQs and trust signals positioned near booking calls to action.

Reliable enquiry notifications, consent and spam protection.

Design Direction
Premium, contemporary, stylish, atmospheric and sophisticated.

We want an engaging, distinctive website with excellent mobile usability, strong imagery and a polished user experience. Avoid generic or dated adult-entertainment website design.

Platform & Delivery
We are open to retaining the existing platform or moving to WordPress/Webflow, subject to suitability and ongoing costs.

The finished website must be secure, easy for our team to update and owned by our business, with no unnecessary developer dependency. The proposed platform must support a licensed adult entertainment venue.

Deliverables
Existing website and SEO review.

Proposed sitemap, keyword strategy and design.

Complete website design and development.

SEO copywriting and technical optimisation.

Enquiry forms and conversion tracking.

Redirects, testing and website launch.

Handover, basic training and post-launch support.

What We're Looking For
An experienced freelancer with a strong portfolio of attractive, conversion-focused websites and proven SEO expertise. Hospitality, nightlife, leisure or booking-driven website experience is particularly desirable.

Please include in your proposal:

Examples of relevant live websites and measurable SEO results.

Recommended platform and approach.

Confirmation that copywriting and technical SEO are included.

Fixed-price quotation and project timeline.

Any additional or ongoing costs.

Post-launch support arrangements.

Our priority is a website that generates customers and bookings, not just traffic.