Technical SEO Shopify & Wordpress

The project goal is simple: take a live WordPress (WooCommerce) or Shopify site that is failing CWV and implement all necessary technical changes to bring its key metrics (LCP, FID/INP, CLS) into the "Good" range, as validated by Google PageSpeed Insights/Lighthouse reports.

You will be paid per site that successfully achieves the passing criteria.

Key Responsibilities (Implementation Focused)
Diagnostic Review: Analyze the initial diagnostic report provided by sgnl inc (showing the failed CWV metrics).

WordPress Optimization: For WP sites, implement advanced speed fixes:

Setup/Tuning of premium caching plugins (e.g., WP Rocket, LiteSpeed).

Critical CSS generation and optimization (removing unused CSS).

Image optimization, lazy loading, and ensuring proper sizing/WebP format delivery.

JavaScript and CSS deferral/minification.

Addressing font loading and render-blocking resources.

Shopify Optimization: For Shopify sites, implement fixes within platform limitations:

Theme code audits to remove unused sections or bloated liquid code.

App stack consolidation and deferral of non-critical app JavaScript.

Image file size and delivery optimization (using the Liquid Image API).

Final Validation: Provide screenshot evidence and a link to a final, live Google PageSpeed Insights report confirming the achievement of a passing score for Core Web Vitals.

Required Experience & Skills (Non-Negotiable)
Proven Track Record: Must show 3-5 examples of live websites you have personally optimized to achieve a "Good" rating for Core Web Vitals (LCP under 2.5s, CLS under 0.1, INP under 200ms).

Deep Platform Mastery: Expert-level knowledge of WordPress (specifically WooCommerce) and/or Shopify theme structure and code.

Tools Proficiency: Fluent in using PageSpeed Insights, Lighthouse, WebPageTest, and Chrome DevTools to diagnose and isolate speed issues.

Independent Fixer: Must be able to take a problem and execute the full solution without extensive hand-holding.