SEO / SEM Manager

We are looking for an experienced freelance SEO / SEM specialist to help improve our online visibility, grow qualified traffic, and drive conversions through organic and paid search.

This is a freelance, remote role with flexible hours and ongoing work based on performance.

Responsibilities
Plan and execute SEO strategies to improve organic rankings and traffic
Conduct keyword research and search intent analysis
Perform on-page SEO (content optimization, meta data, internal linking, technical recommendations)
Identify and fix technical SEO issues (site structure, indexing, page speed, Core Web Vitals, etc.)
Manage and optimize paid search campaigns (Google Ads / Bing Ads)
Build and optimize SEM campaigns (keywords, ad copy, extensions, bidding strategies)
Monitor performance and continuously optimize for ROI and conversions
Track results using tools such as Google Analytics, Google Search Console and ad platforms
Provide clear monthly reports and actionable recommendations
Requirements
Proven experience as an SEO and SEM specialist (freelance or agency experience preferred)
Strong understanding of technical, on-page and content-driven SEO
Hands-on experience managing Google Ads campaigns
Ability to conduct keyword research and competitive analysis
Familiarity with tools such as Ahrefs, SEMrush, Screaming Frog or similar
Strong analytical skills and a data-driven mindset
Good communication skills and ability to explain results clearly to non-technical stakeholders
Nice to have
Experience with conversion rate optimization (CRO)
Experience working with international or multi-language websites
Experience in our industry (optional)
KPIs / Success metrics
Growth in organic traffic and keyword rankings
Improvements in conversion rates and lead/sales volume
Cost-per-click and return on ad spend (for SEM)
Overall contribution to business goals
Engagement
Freelance / contract basis
Remote
Ongoing work for the right candidate
How to apply
Please include:
A short introduction
Relevant case studies or examples of past SEO / SEM results
Your availability and preferred hourly or project rate