SEO & Organic Growth Specialist for Yoga School

We are looking for an experienced SEO and organic growth specialist to help grow the international visibility of a yoga center in Goa, India offering Yoga Teacher Training Courses, retreats, workshops and related wellness programs.

Our key target markets are the UK and Europe.

We are not looking for a generic SEO freelancer focused only on backlinks or monthly reports. We need someone who can understand our niche, study our competitors, identify real search opportunities and help us generate more qualified enquiries and bookings from people searching for yoga training and retreats in India.

Main focus

The project will focus on improving organic visibility for searches related to:

Yoga Teacher Training in Goa
200-hour Yoga Teacher Training in India
300-hour Yoga Teacher Training
Yoga retreats in Goa
Yoga retreats in India
Yoga Alliance-certified training
International yoga students searching from the UK and Europe
What we need
UK/Europe-focused keyword research
Competitor analysis for leading yoga schools in Goa, Rishikesh and India
SEO audit of our website
Search-intent and content-gap analysis
On-page SEO recommendations
Technical SEO priorities
Blog/content strategy
Organic conversion improvements
Backlink and digital PR opportunities
Recommendations for improving enquiries and bookings
Awareness of current SEO developments, including Google AI Overviews and AI-driven search
Ideal candidate

We are particularly interested in someone who has:

Strong SEO experience in the UK and/or European markets
Experience with travel, wellness, yoga, retreats, education or tourism
Proven results with international SEO campaigns
Good understanding of commercial search intent
Ability to show real case studies or ranking/traffic improvements
Strong strategic thinking, not just task execution

Experience specifically with yoga schools, retreats, wellness travel or destination-based businesses would be a major advantage.