SEO Expert (Website Ranking & Lead Generation)

London-based technology and web solutions company specializing in website design, eCommerce, bespoke web development, and digital innovation. Our mission is to create user-friendly, high-performing digital platforms that empower businesses to grow online.

We are now looking for a skilled SEO Expert / SEO Virtual Assistant to help us improve our search engine visibility, attract qualified leads, and position as a trusted digital solutions brand.

Role Overview
You will be responsible for developing and executing a complete SEO strategy to rank the website for competitive, high-intent keywords.
The goal is to increase organic traffic, boost keyword rankings, and generate inbound leads for our core services.

Key Responsibilities
• Conduct comprehensive website SEO audit to identify and fix on-page, off-page, and technical SEO issues.
• Perform keyword research focused on high-converting terms related to:
o Website design and development
o eCommerce development (Shopify, WooCommerce, Magento, etc.)
o UI/UX Design
o Custom / Bespoke Software Solutions
o Web maintenance and support
• Optimize website content, meta tags, headings, and internal linking for search engines and users.
• Develop a content strategy targeting buyer-intent and informational keywords.
• Build high-quality backlinks from authoritative websites.
• Optimize for local SEO (UK market) and Google My Business ranking.
• Track and report SEO KPIs such as organic traffic, keyword positions, click-through rates, and conversions.
• Collaborate with our team to ensure SEO best practices are integrated into web design and new pages.
• Monitor algorithm updates and adjust strategy to maintain ranking stability.

Requirements
• Proven experience improving rankings and organic traffic for technology, agency, or SaaS websites.
• Strong knowledge of Google Search Console, Analytics, SEMrush / Ahrefs, and keyword research tools.
• Experience in on-page SEO, link building, and technical optimization (Core Web Vitals, schema, etc.).
• Excellent understanding of content strategy and keyword mapping.
• Knowledge of WordPress SEO (bonus if familiar with Elementor or similar builders).
• Ability to work independently and deliver measurable results.

Performance Goals
we aim to:
1. Rank on the first page of Google for 10–15 core keywords
2. Increase organic traffic by at least 150%.
3. Generate a consistent flow of inbound leads from organic search.