SEO Audit + Basics

Project Overview

We are looking for a junior–mid level SEO specialist to support a new website for a three-year professional training programme in the Adria region (Croatia, Slovenia, and surrounding markets).

The programme is part-online, part-onsite, and based on the Grof Legacy Training lineage (Stanislav Grof / Holotropic Breathwork).

The target audience is licensed therapists, facilitators, and professionals in the field of psychedelic-assisted therapy and transpersonal psychology. This is not a clinical service website and not intended for general consumer or patient acquisition.

The goal is to ensure the site is fully optimised and discoverable ahead of our enrolment campaign launching 1 July, with the programme starting 15 October.

Scope of Work

1. SEO Audit

Technical SEO audit
On-page SEO review
Off-page/backlink analysis
Regional visibility review

2. Keyword Research & Strategy

Focus on professional intent search terms such as:
“holotropic breathwork training”
“psychedelic-assisted therapy certification Europe”
“Grof legacy training”
Include English plus relevant regional keywords (Croatian/Slovenian where appropriate)

3. On-Page Optimisation

Meta titles and descriptions
H1–H3 structure optimisation
Content refinement for clarity and SEO
Image alt text
SEO-friendly URL structure

4. Technical SEO

Fix crawl/indexing issues
Broken links and page speed improvements
Sitemap and robots.txt checks
Mobile optimisation
Schema implementation (Course / EducationalOrganization)

5. Tracking Setup

GA4 setup
Google Search Console setup
Simple performance reporting template

6. Backlink Opportunities

Identify 10–15 relevant backlink sources (training directories, associations, podcasts, professional networks)
Deliverables
SEO audit report (actionable)
Keyword strategy + mapping
On-page implementation of agreed fixes
GA4 + Search Console setup
Backlink opportunity list
Short recommendations for ongoing optimisation
Ideal Candidate
Experience with SEO audits and on-page implementation
Comfortable working with education / wellness / professional training content
Familiar with GA4, Search Console, and tools like Screaming Frog + SEMrush/Ahrefs
Bonus: multilingual or international SEO experience (Europe/Balkan region)
Timeline

Must be completed and live by 1 July.
Please include your estimated turnaround time in your application.

Budget

Fixed fee: €450–€600 for full scope.