On-site SEO for Premium Fashion Brand

I am looking for an SEO specialist with experience to audit and refine the work of a previous freelancer. This project is not just about keywords — it requires a balance of technical SEO knowledge and an understanding the need for a refined editorial voice and copy that reads naturally.

The brand is a small fashion designer with an elegant identity. The existing work offered up by a freelancer is too focused on keyword stuffing and does not reflect the tone of a premium atelier. I need someone who can review what’s in place, correct where necessary, and provide a clear framework for moving forward, explaining what's happening each step of the way.

Note that the keywords have already been assessed and chosen and a Semrush report has been created.

Scope of Work:
Audit the current SEO setup by previous freelancer.

Review page titles, meta descriptions, headers, alt tags, and on-page content for:
– Correct use of the client’s target keywords:
– Alignment with Google best practices (no keyword stuffing, natural, semantic use of language)
– What’s working well
– What needs to be revised
– Page-by-page keyword focus (without repetition)
– Examples of improved meta titles / descriptions / headers
– Suggest opportunities for supporting content (e.g. blog topics that can carry keywords naturally).

Deliverables:
– A written audit (PDF or Google Doc) with practical, actionable recommendations
– Optional: updated examples of refined copy for key pages (Homepage, Atelier, Materials)

Requirements:
– Excellent written English with the ability to adapt to a premium, editorial tone
– Experience balancing SEO with brand storytelling and tone of voice

– Clear communicator who can present findings in polished, client-ready language

Important:
If your background is only technical SEO and you cannot demonstrate sensitivity to language and tone, please do not apply. This role requires equal weight on brand voice and SEO.