LOST SEO!!

The site need fixes clean up the technical and on-page issues that hold a site back, like broken pages, slow loads, weak titles, indexing problems and thin content.

I know that improves overall site health and will win back some of the smaller rankings fairly quickly.

We need to find more products like "garden drinks cooler" and "drinks cooler table" sitting near the top of page one we can push up.

The site had a big drop around September 2025, and lost page one rankings for a lot of high value terms all at once, like patio heaters, cantilever parasols and pizza ovens, this can be recovered.

That kind of sudden, sitewide loss usually points to one root cause, such as a technical change, an indexing issue or an algorithm hit, rather than lots of small problems.

So the fixes are the right foundation and will show early movement, but the bigger prize is finding what triggered the September drop and recovering those rankings.

That's where the real traffic is, and it's what I'd want to focus on.