Link Building Strategy

Summary
We are looking to commission a bespoke piece of SEO consultancy focused specifically on link strategy development (not execution).

Our site is over 10 years old, with established traffic in an extremely competitive niche. We have strong domain history and existing authority, but we’re looking to strengthen rankings through a focused, data-led link acquisition strategy targeting relevant, high-authority sites.

We already have:

- A defined list of target sites

- Priority keywords and pages we want to improve

- Historical ranking data

- Access to backlink and competitor data (Ahrefs / SEMrush)

Before beginning outreach, we want to develop a clear strategic framework covering:

1. Link Distribution

Recommended allocation of links between homepage vs specific landing pages

Prioritisation of commercial vs informational pages

Velocity guidance

2. Anchor Text Strategy

Natural anchor profile modelling

Target vs partial vs branded ratios

Risk management in competitive SERPs

3. Authority Mix

Recommended balance between:

Niche-relevant sites

Editorial/news publications

Industry blogs

DR/authority targeting thresholds

4. Content & Context

Advice on guest post content structure

Internal linking reinforcement

Topical authority strengthening

Additional Issue – Ranking Decline Investigation

We also have two historically high-value pages that ranked 1–2 for several years for competitive terms but have recently dropped to page 2–3+.

Notably:

Other pages on the site have maintained or improved rankings

There have been no significant technical changes

The drop appears page-specific rather than sitewide

We would value an expert review of possible causes (link profile changes, intent shifts, SERP evolution, topical authority dilution, internal linking shifts, etc.) and recommended remediation steps.

If this scope aligns with your services, could you please outline:

Your proposed approach

Deliverables

Estimated cost and timeline