Google Ads + Local SEO Competitor Analysis

We’re a restaurant in Budapest and we want a competitor teardown + action plan focused on how top tourist-focused restaurants dominate Google (Google Maps/Local Pack + Google Search + Google Ads) — and exactly how we can match/beat that performance.

This is not a generic SEO audit. We want a competitor-first analysis with clear steps we can execute.

Goals

Understand how competitors attract tourists through Google Maps + Google Search + Google Ads

Identify the keywords, landing pages, offers, and tracking setup driving results

Get a 30-day execution plan (with priorities + budget guidance)

Scope & Deliverables (must include)
1) Google Business Profile / Google Maps

Category and attribute strategy (what they chose and why)

Review strategy analysis (velocity, patterns, languages, owner replies)

Photo/video strategy and posting behavior

Top queries they likely rank for + map pack factors

Action list for our GBP to improve ranking + conversions

2) Keyword & Tourist Intent Research

Keyword list grouped by intent (tourist / “near me” / location-based / dish-based)

Keyword prioritization (high intent + realistic to win)

Suggested landing page mapping (which page should target which keywords)

3) Google Ads Competitor Breakdown (best-effort / based on tools)

Likely ad strategy (campaign types, targeting angles, keywords themes)

Suggested campaign structure for us (ad groups + audiences)

Recommended ad messaging angles for tourists

Landing page recommendations for best conversion

4) SEO Gap Analysis

Content/pages competitors use that we lack (e.g., “best goulash”, “traditional Hungarian food”, group dining, etc.)

Technical basics to check (titles/meta, schema suggestions, internal linking)

Backlink/citation opportunities (Budapest/tourist/travel directories + blogs)

5) Tracking & Measurement Plan

What conversions we should track (calls, directions, reservations, WhatsApp, form)

Simple GA4/GTM event plan (no heavy dev required)

Basic KPI dashboard outline

6) 30-Day Action Plan

Week-by-week checklist

What to do first for fastest impact

Budget suggestions for testing Ads (range + assumptions)

Output Format

PDF report (10–20 pages)

Spreadsheet (keywords + intent + priority + page mapping + suggested ad groups)

What We Provide

Our website + Google Business Profile link

Our menu/pricing and target customer info

Any existing Google Ads / GA4 access if needed (optional)


Ideal Freelancer

Proven experience in Local SEO (Google Maps/GBP) + Google Ads

Has tools like: SEMrush / Ahrefs / SpyFu / Similarweb / BuiltWith (or equivalent)

Has worked with restaurants/hospitality/tourism (big plus)

Questions to Answer in Your Proposal

Which tools will you use for competitor research (Ads + SEO + Maps)?

Share 1–2 relevant case studies (Local SEO and/or Google Ads results).

What deliverables will you provide exactly (confirm PDF + spreadsheet)?

How do you approach improving Google Maps rankings for restaurants?

What info do you need from us to start?

Budget

Will discuss in private

Timeline

5–7 days from project start