GEO / AEO Specialist Needed for FMCG Brand Pilot

Please note: start your reply with 'GEO' or I will not look at your application, thank you.

Hi there,

I’m looking for an experienced GEO / AEO / AI Search specialist to support me on a potential project for a major FMCG/drinks brand.

I lead the strategy and insight side of the work. I already have a strong understanding of the consumer journey, AI querying, social listening and the questions consumers are asking. I’m now looking for a specialist who can help turn that strategic work into technically sound GEO execution.

This is not a traditional SEO brief with GEO terminology added on top. I’m looking for someone who understands how brands can improve their visibility and likelihood of being referenced, cited or recommended within AI-driven search environments such as ChatGPT, Google AI Mode / Gemini and similar platforms.

The initial work is likely to focus on a small pilot around one brand and one clearly defined consumer territory, rather than a full website transformation.

For example, I may already have identified:

the priority consumer occasion
the questions people are asking
relevant products / SKUs
the language, barriers and decision cues consumers use
existing brand and category evidence

I would then want to work with you to translate that into the appropriate GEO execution.

The kind of support I may need

This could include:

Auditing the existing website from a GEO / AEO perspective
Reviewing crawlability, indexability, robots.txt and AI crawler access
Assessing technical SEO foundations before GEO work begins
Reviewing site architecture and internal linking
Assessing structured data / schema opportunities
Establishing a baseline for AI visibility, citations and brand appearances
Helping define the priority prompt / question set we should monitor
Recommending changes to existing product and content pages
Structuring content so that answers are clear, contextual and easy for AI systems to retrieve
Advising on FAQ / Q&A architecture
Identifying opportunities for recipe, occasion, comparison or educational content
Helping connect questions to the most appropriate product / SKU rather than forcing brand relevance
Advising on retailer / PDP content where appropriate
Identifying external citation / authority opportunities
Monitoring how AI visibility changes following implementation
Re-testing prompts and adapting the approach based on results

I’m particularly interested in someone who understands that SEO fundamentals come first, then GEO adds context, answer structure, corroboration and ongoing testing.

I also want someone who understands that AI results are fluid. We are not looking for a one-off “ranking report”; the aim is to establish a baseline and then monitor how visibility, mentions and citations develop.

The ideal person

You should have practical experience with some or all of:

Generative Engine Optimisation / GEO
Answer Engine Optimisation / AEO
Technical SEO
Structured data / schema
AI search visibility monitoring
ChatGPT search
Google AI Overviews / AI Mode
Gemini
Perplexity or other AI answer engines
Prompt-set monitoring / citation tracking
Content architecture for AI retrieval
Entity / brand authority signals
Digital PR / third-party citation strategy

Experience in FMCG, retail, food, drink or eCommerce would be particularly useful, but it is not essential if your GEO experience is strong.

Important

I am not looking to hand over the strategic project.

I would remain the strategic lead and own the consumer insight, query research, commercial territory and overall client relationship.

I’m looking for somebody who can become the technical / execution specialist alongside me, challenge my thinking where appropriate and make sure what we recommend is technically credible and implementable.

There may be opportunities for ongoing work if the initial pilot progresses.

You should also be comfortable working collaboratively and potentially joining occasional client conversations as the specialist if required.

When responding, please answer these questions:

1. Please give me one specific example of a GEO / AEO project you have worked on. What did you actually change?
2. How did you establish whether the work had improved AI visibility? What did you measure?
3. If I gave you a product page and 30 priority consumer questions, what would your process be?
4. What is the relationship between technical SEO and GEO in your view?
5. Which AI platforms or tools do you currently use to monitor citations, mentions or visibility?
6. Have you worked with structured data / schema as part of GEO or AEO work?
7. What do you believe brands most commonly misunderstand about GEO?
8. Please share your day rate or indicative cost for an initial audit/pilot.

I’m more interested in real examples and practical methodology than sales language.

Thanks,

Tina